Are We Focusing Too Much On The Numbers?

I’ve been thinking a lot lately about social media and how a lot has changed in the past couple of years. The purpose of having social media has changed so much as some people even use it as part of their job now. A lot of people no longer just post for the fun of it. Especially with Instagram, there is a lot of talk about this app all the time. It is now more regularly used as a professional platform for a lot of users. So naturally they are taking it more seriously and that’s understandable. But what I have been finding lately with a lot of bloggers or just general people that use it for professional reasons, is that they are focusing too much on the numbers. I mean we are all guilty of trying to gain more followers with posting good content. Or even feeling down when the numbers don’t go up as much as you would have hoped in a month or so.

But the act I’ve seen a lot of people doing is following people for a while and then having a clear out when the number of people they are following reaches a certain number. I’m all for unfollowing someone when their content is not to your tasting. What I don’t approve of is if you are going around asking for people to follow you back in group pods and saying that they want to support. You’ll then find them unfollowing a week later. It is one thing that really gets on my nerves with certain bloggers.


They will pretend to be supportive and be there for you but the minute they reach lets say 1000 people that they are following. They cut you out straight away. I am all for supporting and helping fellow bloggers out but people like the ones mentioned have really stopped me from following others. I will now only follow people who’s content I really really like. I am done focusing on the numbers and I have been for a while now. Instagram is a lot more enjoyable when you focus on your content and having fun with it and less on the numbers.

If you are confident with your content and like what you are posting, it shows! Your numbers will rise, although they might rise slowly, you’ll get a lot further being honest than you will following people just to get follows back. It doesn’t matter if you have 2000 followers and follow 2000 or more people. As long as you are following because you like their content, then who really cares?! People who try to keep the amount of people they are following down to a minimum just so they can look like they have an amazing ratio of followers to following, are the people that tend to pretend to be supportive.

I’m not naming names as there is nobody in particular that I am thinking of when writing this post. It’s just something I was thinking of recently and then it happened to me 6 times in a week. The people that unfollowed me, I’m in a group with and have supported for months. They say they want to follow you to support and I just find it so bitchy for them to unfollow. It’s completely different if you don’t like someones content, unfollowing them for that honest reason is completely normal but to do it behind someones back and pretend you’re supporting someone is an awful thing to do.

If you have been following people and not liking their content  please don’t follow them. Gain followers the natural way and they will be loyal, isn’t that what we are all searching for? Loyal followers that actually engage and interact? Following honestly and because you like the content is the only way to get that. So lets stop with the petty follows just to make yourself look good when you know you are going to unfollow later.

I hope you guys liked this post. Let me know in the comments what your thoughts are on the whole numbers game on social media? See you in my next post.

Thank you for reading,